? Step 1: Decide What You Want to Sell

Start by choosing a product you're passionate about — and one that solves a real need.
Popular online categories in South Africa include:

• Clothing & accessories

• Natural skincare

• Tech gadgets

• Handmade crafts

• Food & home essentials

Tip: Test your idea with friends, a WhatsApp group, or even social media.

? Step 2: Choose Where to Sell

Here are your main options in SA:

• Online marketplaces (e.g. Takealot, Yaga, Izospana)

• Your own website (Shopify, WooCommerce)

• Social media (Instagram/Facebook Shops, TikTok)

Izospana is perfect for small/local brands who want an easy, community-driven place to start.

? Step 3: Set Up Payments

Make it easy for people to pay you. Use trusted local tools like:

• PayFast

• Yoco

• SnapScan

• Ozow

These work with both websites and mobile orders.

? Step 4: Organize Your Delivery & Logistics

You can:

• Use couriers (PUDO, The Courier Guy, Pargo)

• Deliver locally yourself

• Offer pickup options

Always give your customers delivery updates — it builds trust.

? Step 5: Take Great Photos & Write Clear Descriptions

People buy with their eyes online.

• Use clean, natural lighting

• Show the product in use (lifestyle shots)

• Include size, benefits, and clear pricing in your captions

? Step 6: Start Marketing Your Store

No one will know you exist unless you promote yourself!

Use:

• WhatsApp broadcast lists

• Instagram Reels or TikTok videos

• Facebook Marketplace

• Influencers or micro-creators

You don’t need to be fancy — just be consistent and honest.

? Step 7: Join a Marketplace Like Izospana

If you're just starting out, building your own website can be expensive.

That’s why Izospana is creating a South African-first marketplace that makes it easier to sell, get verified, and grow with support.

? Join now at www.izospana.net
It's free to join. Early sellers get added visibility and verified badges.

? Final Word

The best time to start selling online in South Africa is now.

You don’t need to have it all figured out. Just start small, stay consistent, and choose the right tools and platforms that make growth easier.