South African shoppers love quality, creativity, and local flair. If you're a seller looking for inspiration or a buyer who wants to support local, here's a list of 10 local products that are trending across marketplaces, social media, and pop-up events in 2025.
Natural ingredients like rooibos, marula oil, and aloe are driving demand for proudly South African skincare brands that are eco-conscious and affordable.
Bold prints, oversized earrings, and locally sewn dresses are turning heads. Fashionistas are embracing unique, handmade clothing that celebrates culture.
From woven baskets to clay pots, hand-crafted home accessories are adding local charm to modern homes.
Chilli sauces, braai rubs, and biltong spices made by small local businesses are becoming pantry staples.
South African streetwear brands from the townships are building loyal followings. Think bucket hats, branded tees, and sneakers with local flair.
Phone covers with local patterns, names, and slang phrases are hot sellers among Gen Z and millennials.
Reusable bags, beeswax wraps, and eco-friendly lunchware made locally are gaining traction with health- and planet-conscious buyers.
Parents are turning to local toy makers for wooden toys, educational flashcards, and sensory kits that are creative and durable.
African herbal teas and wellness products are growing in popularity as people seek holistic health solutions.
Artists are printing their work on notebooks, calendars, and wall art — combining culture with functionality.